Why Brokers Can’t Ever Charge Marketing Fees


As many seasoned brokers know, you cannot charge your current or potential enrollees for costs you incur for marketing carriers’ products. Here is what CMS’ Medicare Marketing Guidelines say about marketing fees.

Marketing Fees Are Your Responsibility—Not Your Client’s

As stated in the Medicare Marketing Guidelines (Section 120.5), brokers are prohibited from charging beneficiaries any type of marketing fee. The costs you incur while marketing your services (or your contracted carriers’ products) are your sole responsibility.

Carriers are not required to compensate brokers for funds spent on marketing materials. Be sure to review your contract to see whether you can be compensated for marketing costs.

What Can Brokers Be Compensated For?

As outlined in the MMG, brokers receive compensation for initial and renewal Medicare enrollments. Brokers can also be paid referral and finder’s fees.

What Else Does Excelsior Have to Offer?

Breaking down the Medicare Marketing Guidelines is only a small facet of what Excelsior has to offer brokers. Learn more about the Excelsior team and how we can help you. Contact us.


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References
https://www.cms.gov/Medicare/Health-Plans/ManagedCareMarketing/Downloads/CY-2018-Medicare-Marketing-Guidelines_Final072017.pdf

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